The right way to custom design a shirt. He's been doing it for both men and women for more than 30 years. And the price for all this pampering and personalization is a fraction of what the runway label kings would charge fo one of their pricey off the peg shirts.

The design process is built on collaboration and starts with fabric. Mr. Kelly uses fabrics that last forever and get softer and more luxurious the more you live in them. Fabrics that have names that Prince Andrew (and his Dad) might recognize. Like Thomas Mason, Acorn and Alumo. His design showroom has over 2000 choices - both plain and fancy.

So when someone says "Great shirt. Who designed it?" You can simply say, "Me!"...